Our story

At Shopfya, we believe that feeling good should be effortless — and accessible to everyone.

What started as a simple idea has grown into something much bigger: a place where thoughtful design meets everyday joy. Our mission is to bring you inspiring pieces that add value to your life — whether it’s something that makes you smile, feel confident, or express your unique style.


We are a team from Switzerland – fashion enthusiasts, creatives, and visionaries united by a shared belief: shopping should be more than consumption – it should celebrate individuality, share beauty, and make a positive impact. With backgrounds in fashion and design, we carefully curate each product with care and purpose — always with you in mind.

Because we believe you shouldn't just shop for things — you should shop for moments, for meaning, and most of all, for yourself. You deserve it.

But it doesn’t stop there. A portion of every purchase goes toward charitable organizations and environmental initiatives. Together with you, we support causes that matter — helping vulnerable communities and protecting the planet we all share. It’s our way of giving something back with every order.

At Shopfya, we’re not just building a store — we’re creating a movement. A movement for conscious shopping, honest beauty, and meaningful choices.

Welcome to our shop.
We’re so glad you’re here.